LARION & In Pulse NYC:
130 Leads in 3 Hours

LARION & In Pulse NYC: 130 Leads
in 3 Hours

How In Pulse turns a 3-hour curated salon into months

of qualified pipeline

How In Pulse turns a 3-hour curated salon into months of qualified pipeline

How In Pulse turns a 3-hour curated salon into months

of qualified pipeline

How In Pulse turns a 3-hour curated salon into months

of qualified pipeline

How In Pulse turns a 3-hour curated salon into months

of qualified pipeline

Executive summary:

Client: Larion — ISO-certified software engineering company (200+ specialists).
Format: Venture Salon: A Curated Evening for AI Leaders, Manhattan, Sept 4.
Audience: 100+ decision-makers across AI, fintech, productivity, digital infra.
Outcome: In Pulse delivered 130 warm prospects interested in software & AI development. Deals were initiated on site; the rest moved into a nurtured pipeline.
Why it worked: multi-touch campaign (4 weeks pre-event → on-site activations → 30–60 days of follow-up), premium positioning, and direct access to founders & tech execs.

The challenge

Larion wanted direct access to buyers — founders, product leaders, and tech execs — without the noise of large expos. The goal was to generate qualified conversations and build a pipeline for custom development, integrations, AI solutions, and DevOps/QA.

The In Pulse solution

A curated salon for people who build, fund, and scale AI. No keynotes-for-show. Only strategic conversations, live demos, and activation zones designed to trigger next steps.
What we engineered

100+ decision-makers in the room (founders Pre-Seed–Series A, angels/VCs/LPs, tech execs, early adopters, builders).
3 hours in Manhattan for real conversations and commitments — plus after-party to cement deals.
Sponsor stage time for Larion + largest on-site presence to own traffic flow.

Campaign architecture (from “discovery” to “signed”)

4 weeks before the event — demand generation

Targeted outreach & RSVP engine (Luma + CRM sync).
Email sequences to our 2,000-subscriber AI community (news + direct invites).
Paid & earned: professional ads in Facebook/Instagram, placements in key event calendars (incl. Luma + 4 other major listings), and industry communities.
Social amplification across LinkedIn, Instagram, Facebook with sponsor spotlights.
Speaker & agenda PR: pre-event notes and media outreach.
Sponsor discovery form to qualify needs before the event and pre-book meetings.

On site — conversion moments

Prime booth route (first-preference station placement, 12’ station, the largest physical prominence).
10-minute presentation to frame problems and offers.
Live demos & QR flows to capture meetings and solution fit.
Hosted intros to targeted founders & execs.

30–60 days after — compounding ROI

Full contact list from the event + segmented notes.
Follow-up campaigns (co-branded email, LinkedIn, nurture).
Post-event press & social with sponsor Title/VIP features.
Website placement (assets, case links) for 1–2 months depending on package.
Ongoing community referrals as deals mature.

Measurable impact for Larion

130 qualified prospects delivered (custom apps, AI/automation, integrations, DevOps/QA).
On-site first meetings + same-week follow-ups arranged.
Warm pipeline that keeps converting for months after the salon—thanks to the multi-touch design.

“More than networking: it’s a room of people actively shaping the future — and ready to buy.”

What Larion booked: Title Sponsor (max 1 per event)

Full event contact list.
1st preference of station placement to intercept traffic.
12’ station (largest footprint) and dominant branding on materials & signage.
Up to 10-minute presentation during the program.
Title Sponsor feature in pre-/post-event press & social posts.
Priority in on-site intros and demo zone scheduling.

Other packages

VIP Sponsor — 1 spot/event: strong visibility, prime station, content slots, contact list.
Business Sponsor — up to 5 spots/event: station presence, logo package, lead capture. (Ask for the full matrix with deliverables and pricing.)

Why it converts (and keeps converting)

Signal > noise. Intimate format for real decisions, not endless booths.
Multi-touch journey. Before → during → after, across email, social, PR, ads, website, and community.
Scarcity. Limited seats, one Title + one VIP per event.
Social proof. Past sponsors now supply In Pulse community with IT services, compute, engineers, mentorship, team building, design & branding.
Geography. Strong presence across North America and Europe.

Who should sponsor

Banks, B2B service providers, dev shops, outstaffing firms, cloud/infra, analytics, AI platforms, design & brand studios—anyone selling to founders, product leaders, and tech executives.
Direct access to your buyers
Founders. Become the go-to provider for early-stage companies and scale with them.
Tech executives. Complement incumbent vendors with specialized squads and AI accelerators.
Investors. Arm portfolio companies with vetted builders and co-sell opportunities.

Audience snapshot (NYC)

100+ curated guests: founders (Pre-Seed–Series A), angels/VCs/LPs, tech execs.
50,000+ reach across touchpoints before/during/after.
3 hours of structured conversations + after-party for deeper alignment.
Location: Manhattan. Seats are limited. RSVP required.

Media & distribution you get

Listings on Luma and other major event platforms (5+ key calendars).
Paid and organic in Facebook/Instagram.
LinkedIn, Instagram, Facebook features (pre/post).
Email to 2,000 AI subscribers (news + invites + recap).
Website placement with your materials for 1–2 months (package-dependent).
Post-event recap with photos and links for continued discovery.

What’s next

Choose your package (Title/VIP/Business).
Lock your objectives (leads, meetings, hires, brand exposure).
We build your journey: messaging, booth flow, talk, demo scripts, capture & follow-up.
Arrive and sell. We’ll put the right people in front of you.

Don’t miss your slot. Title & VIP are one-per-event.
Let’s unlock your next 100 customers.
→ Request the sponsorship deck
→ Book a strategy call

In Pulse: targeted events for AI leaders.

LARION & In Pulse NYC:130 Leads in 3 Hours

LARION & In Pulse NYC: 130 Leads in 3 Hours

LARION & In Pulse NYC:
130 Leads in 3 Hours

LARION & In Pulse NYC: 130 Leads
in 3 Hours